by A-Ray | May 7, 2026 | Uncategorized
A quick branding checklist for athletes navigating 3rd‑party NIL deals. 1. Understand the contract – know what you’re agreeing to: usage rights, exclusivity, deliverables, timelines, payment terms, and content restrictions. If you don’t understand it, ask....
by A-Ray | May 6, 2026 | Uncategorized
I had a recent conversation with a talent manager and they believe creators/athletes leave money on the table because they don’t know what they’re allowed to negotiate in 3rd party NIL deals. You’re not just negotiating for your name, image, and likeness. You’re...
by A-Ray | May 4, 2026 | Uncategorized
Too many athletes still believe NIL “doesn’t apply to them.” They’re not a 4-5 star recruit. They’re not the face of the program. They’re not the one with thousands of followers. So they quietly step back from opportunities they already qualify for. Here’s what...
by A-Ray | May 2, 2026 | Uncategorized
I wanted to do a two part series on the easy mistakes students athletes tend to make and what to look out for. This is part 2!Mistake #6: Choosing the Wrong Business Structure – LLCs aren’t magic. S‑Corps aren’t for everyone. Sole proprietorships offer zero...
by A-Ray | May 1, 2026 | Uncategorized
I wanted to do a two part series on the easy mistakes students athletes tend to make and what to look out for.Mistake #1: Thinking NIL Is Only About Money – Too many athletes chase the check and ignore the contract, the taxes, the deliverables, and the long‑term...
