{"id":347,"date":"2026-05-29T14:48:00","date_gmt":"2026-05-29T14:48:00","guid":{"rendered":"https:\/\/twopercentconsulting.com\/?p=347"},"modified":"2026-05-29T14:48:02","modified_gmt":"2026-05-29T14:48:02","slug":"lets-talk-about-nil-families-are-part-of-the-nil-ecosystem","status":"publish","type":"post","link":"https:\/\/twopercentconsulting.com\/es\/lets-talk-about-nil-families-are-part-of-the-nil-ecosystem\/","title":{"rendered":"Lets Talk About NIL: Families Are Part Of The NIL Ecosystem"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Families have been navigating value, leverage, and risk in college sports long before NIL was ever legalized. They were doing the work quietly, strategically, and often without any institutional support because the system left them no alternative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where I think the conversation needs to evolve is around the role of today\u2019s professional advisors. Agents, attorneys, CPAs, and tax advisors have a place in this space, and are needed in the space, especially now! But we don\u2019t get to be the gatekeepers or replacements for families. Our highest value in the NIL era should be education.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we\u2019re serious about protecting athletes, then the professionals entering this ecosystem should be focused on:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teaching families how the business actually works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explaining contracts, tax obligations, and long\u2011term implications in plain language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empowering athletes to make informed decisions, not just signing contracts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collaborating with families rather than sidelining them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Families built the early version of this marketplace under pressure, without transparency, and without legal recognition. They deserve respect. They deserve partners who expand their understanding, not actors who assume control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Protection in 2026 isn\u2019t about shielding athletes from their own families. It\u2019s about equipping families and athletes with the knowledge to navigate a system that is finally operating in the open.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If agents and advisors want a seat at the table, the price of admission should be education first, representation second.<\/p>","protected":false},"excerpt":{"rendered":"<p>Families have been navigating value, leverage, and risk in college sports long before NIL was ever legalized. They were doing the work quietly, strategically, and often without any institutional support because the system left them no alternative. Where I think the conversation needs to evolve is around the role of today\u2019s professional advisors. Agents, attorneys, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lets Talk About NIL: Families Are Part Of The NIL Ecosystem - Two Percent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twopercentconsulting.com\/es\/lets-talk-about-nil-families-are-part-of-the-nil-ecosystem\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lets Talk About NIL: Families Are Part Of The NIL Ecosystem - Two Percent\" \/>\n<meta property=\"og:description\" content=\"Families have been navigating value, leverage, and risk in college sports long before NIL was ever legalized. They were doing the work quietly, strategically, and often without any institutional support because the system left them no alternative. Where I think the conversation needs to evolve is around the role of today\u2019s professional advisors. 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