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Lets Talk About NIL: Invest In Women’s Sports

Invest in Women SportsWomen athletes are leading the way in NIL.Brands want to work with them. Audiences engage with them. Social media amplifies them.And the data is undeniable, women athletes consistently outperform in authenticity, influence, and conversion....

Lets Talk about Tax Baby! And A Little Bit Of NIL

1099 vs. W‑2Athletes listen up!! Both earn $100,000 in 2025. The tax outcomes are very different.A lot of people assume $100k is $100k.But how you earn it, completely changes your tax bill, especially in California.1099A 1099 worker pays both the employer and employee...

Lets Talk About NIL: Families Are Part Of The NIL Ecosystem

Families have been navigating value, leverage, and risk in college sports long before NIL was ever legalized. They were doing the work quietly, strategically, and often without any institutional support because the system left them no alternative. Where I think the...

Lets Talk About NIL: Choosing An NIL Agent

Choosing an NIL agent is bigger than finding someone who can land deals. It’s about choosing someone who can protect your eligibility, your money, and your long‑term opportunities. The reality is simple: in today’s NIL space, the title “agent” doesn’t mean much on its...

Lets Talk About NIL: Maximizing Your NIL Dollars

How can you maximize your NIL dollars? Well for starters, what state is the school in?  A lot of athletes don’t realize this but your take‑home NIL money can look very different depending on the state you play in. States with no income tax let your NIL money go...

Lets Talk About NIL: What Is Your NIL Goal?

Before you earn a dollar of NIL, ask yourself one thing: What is my plan? What do I want my next 4-5 years to look like? What are my goals and how can I execute? What do YOU want out of NIL? - Do you want NIL? What type of NIL are you looking for? Do you want to grow...

Lets Talk About NIL: Bad Advice v. Bad Actors

Too many athletes think the biggest threat to their NIL is a bad actor. It’s not. The biggest threat is bad advice.Advice from a teammate who “heard something. Advice from a group chat. Advice from someone who’s never read a contract, never filed a tax return, never...

Let’s Talk About NIL: The Most Dangerous Contract Clauses

Everyone looks for the big red flags in NIL contracts. But the most dangerous clauses are the ones that look harmless:“Standard” commission languageUndefined deliverablesTermination penaltiesExclusivity limitationsThese aren’t mistakes. They’re leverage points, and if...

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