by A-Ray | May 18, 2026 | Uncategorized
Before you earn a dollar of NIL, ask yourself one thing: What is my plan? What do I want my next 4-5 years to look like? What are my goals and how can I execute? What do YOU want out of NIL? – Do you want NIL? What type of NIL are you looking for? Do you want to...
by A-Ray | May 15, 2026 | Uncategorized
Too many athletes think the biggest threat to their NIL is a bad actor. It’s not. The biggest threat is bad advice.Advice from a teammate who “heard something. Advice from a group chat. Advice from someone who’s never read a contract, never filed a tax return, never...
by A-Ray | May 15, 2026 | Uncategorized
Every year, thousands (like lots of thousands!) of athletes enter the transfer portal hoping for a better fit, a bigger role, or a clearer path forward. But what often gets overlooked is that the portal isn’t just a roster decision. It’s a career decision.If the...
by A-Ray | May 11, 2026 | Uncategorized
Everyone looks for the big red flags in NIL contracts. But the most dangerous clauses are the ones that look harmless:“Standard” commission languageUndefined deliverablesTermination penaltiesExclusivity limitationsThese aren’t mistakes. They’re leverage points, and if...
by A-Ray | May 7, 2026 | Uncategorized
A quick branding checklist for athletes navigating 3rd‑party NIL deals. 1. Understand the contract – know what you’re agreeing to: usage rights, exclusivity, deliverables, timelines, payment terms, and content restrictions. If you don’t understand it, ask....
by A-Ray | May 6, 2026 | Uncategorized
I had a recent conversation with a talent manager and they believe creators/athletes leave money on the table because they don’t know what they’re allowed to negotiate in 3rd party NIL deals. You’re not just negotiating for your name, image, and likeness. You’re...
