by A-Ray | May 6, 2026 | Uncategorized
I had a recent conversation with a talent manager and they believe creators/athletes leave money on the table because they don’t know what they’re allowed to negotiate in 3rd party NIL deals. You’re not just negotiating for your name, image, and likeness. You’re...
by A-Ray | May 4, 2026 | Uncategorized
Too many athletes still believe NIL “doesn’t apply to them.” They’re not a 4-5 star recruit. They’re not the face of the program. They’re not the one with thousands of followers. So they quietly step back from opportunities they already qualify for. Here’s what...
by A-Ray | May 2, 2026 | Uncategorized
I wanted to do a two part series on the easy mistakes students athletes tend to make and what to look out for. This is part 2!Mistake #6: Choosing the Wrong Business Structure – LLCs aren’t magic. S‑Corps aren’t for everyone. Sole proprietorships offer zero...
by A-Ray | May 1, 2026 | Uncategorized
I wanted to do a two part series on the easy mistakes students athletes tend to make and what to look out for.Mistake #1: Thinking NIL Is Only About Money – Too many athletes chase the check and ignore the contract, the taxes, the deliverables, and the long‑term...
by A-Ray | Apr 28, 2026 | Uncategorized
Choosing an NIL agent isn’t just about who can get you deals, it should be about who can protect your eligibility, your money, and your long‑term opportunities.In today’s NIL world, anyone can call themselves an “agent.” There’s no real barrier to entry, no...
by A-Ray | Apr 15, 2026 | Uncategorized
Calling all professional service providers!! Student‑athletes need you, your expertise, your knowledge, your experience, and your perspective. They’re navigating contracts, taxes, brand opportunities, and financial decisions that many adults struggle with, and they...
