Invest in Women Sports
Women athletes are leading the way in NIL.
Brands want to work with them. Audiences engage with them. Social media amplifies them.
And the data is undeniable, women athletes consistently outperform in authenticity, influence, and conversion. Numbers don’t lie!
Women run social media marketing. And what’s one of the biggest revenue streams in NIL? Social media.
Brands want to partner with women athletes.
Women athletes influence culture, community, and causes in ways that brands can’t replicate anywhere else. Nike Sabrina 2, one of the most worn shoe in the NBA. What little girl is not wearing the A’One shoe. Look at the success of Unrivaled. There is a reason why they didn’t have issues finding corporate partnerships. Have you watched women’s soccer lately?!! Trinity Rodman!! AND JuJu!!! Need I say more??
Invent in women’s sports!
Women athletes are redefining influence. Women athletes are driving brand partnerships. Women athletics are exciting to watch. And the numbers back it up. If you need any more evidence, go look at the viewership numbers from last year’s Women’s March Madness tournament.
I say this again, invest in women’s sports!