Lets Talk About NIL: Invest In Women’s Sports

by A-Ray | Jun 3, 2026 | Uncategorized

Invest in Women SportsWomen athletes are leading the way in NIL.Brands want to work with them. Audiences engage with them. Social media amplifies them.And the data is undeniable, women athletes consistently outperform in authenticity, influence, and conversion....

Lets Talk about Tax Baby! And A Little Bit Of NIL

by A-Ray | Jun 2, 2026 | NIL Tax

1099 vs. W‑2Athletes listen up!! Both earn $100,000 in 2025. The tax outcomes are very different.A lot of people assume $100k is $100k.But how you earn it, completely changes your tax bill, especially in California.1099A 1099 worker pays both the employer and employee...

Lets Talk About NIL: Families Are Part Of The NIL Ecosystem

by A-Ray | May 29, 2026 | Uncategorized

Families have been navigating value, leverage, and risk in college sports long before NIL was ever legalized. They were doing the work quietly, strategically, and often without any institutional support because the system left them no alternative. Where I think the...

Lets Talk About NIL: What Exactly Are You Leaving? The Transfer Portal Dilemma

by A-Ray | May 28, 2026 | Uncategorized

When you enter the portal, UNDERSTAND that your current contract with your current school MATTERS!! Read the contract! Before entering the portal, athletes need to understand: your current contracts still matters. You need clarity on: Scholarship terms and what...

Lets Talk About NIL: Who’s Paying For My Fees? The Transfer Portal Dilemma

by A-Ray | May 27, 2026 | Uncategorized

When you enter the portal, the biggest question isn’t just “Who wants me?”, but “Who is covering the cost of my move?” Before committing, athletes need clarity on whether the new school will step in to cover: Termination fees from your current NIL deals, buyout...