Before you earn a dollar of NIL, ask yourself one thing: What is my plan?
What do I want my next 4-5 years to look like? What are my goals and how can I execute?
What do YOU want out of NIL? – Do you want NIL? What type of NIL are you looking for? Do you want to grow a real social platform/community? Do you have a strategy? What is the END GAME? Understanding what you want out of NIL will help guide your decisions. It allows you to be able to create a strategy that you can stick to. Don’t let NIL determine your goals, determine your goals and use NIL to help accomplish them.
How do you let your money work for you? – How do you save? Do you invest? Charitable donations? Do you have a budget? Tax strategy?
Are you set up for financial stability post athletic career? You want to have a money plan before you start earning money. NIL is a good time, but it doesn’t last for a long time. Having financial goals before you earn your first dollar will help you maximize your NIL dollars.
Can you use NIL to build something that lasts? – A savings cushion, business idea, personal brand, building a network of relationships, skills that open doors after sports, content that grows beyond your playing career, etc. NIL can be the foundation for your future, not just a pay day. Use your NIL opportunity to catapult you into something bigger.
Athletes who are going to win long‑term are the ones who have a plan that reflects who they are and where they want to go.